Tech & Digital

22 Aug

Instagram Growth Hack Tips

Whether a travel blogger or a marketing executive, having an active presence across all the social media networks is crucial to the success of your business. One of the most popular and efficient platforms is Instagram – with more than 800 million active users uploading tens of millions of pictures each day.

Instagram offers the highest level of brand engagement among all the social media networks that you can think of. This has made the platform one of the most critical social networking sites that can help increase your online visibility.

This is why most users are looking for a way to get on the platform. But most of them don’t know what to do once they get to the platform, which is why we provide the following tips to help you grow your Instagram following the right way.

Share Amazing Content

Content remains king. If you nail this, then you are on your way to achieving great things on Instagram. With millions of users posting content each day, having awesome content helps your business stand out from among the crowd.

The content needs to have a theme and a nice flow as well, and it should be in line with the expectations of the audience. The mages, Stories, and videos that you post need to resonate with the audience and keep them hooked the whole time.

Be Consistent

Many marketers come up with content that they dump on the platform and expect miracles to happen. This can’t work for you at all. What you need to do in such a case is to make sure that you post regularly. Come up with the right schedule and go ahead to post the content regularly.

Studies show that the brands that enjoy the highest level of engagement are the ones that post twice or thrice each day. Come up with a schedule and stick to it, so that your audience always knows when to expect content from you.

One of the ways to do this is to use a growth service that allows you to schedule your post so that you don’t forget when to post the content. Check out this Medium article to understand the various Instagram growth services that you can use to grow your account the right way.

Run Contests

Running a contest is a great way to attract new users to your account, enhance the level of engagement, increase awareness and gain valuable insight into the behaviour of your target audience as well as potential customers. You can host different kinds of contests on the platform.

No matter what type of contest you host on your account, make sure you have a goal in mind. The goal can be to get people to follow, like, or comment on your posts, or any similar action that exposes your brand to more people and helps boost the level of engagement for your brand.

Use Calls to Action

These are words that encourage the audience to perform a specific action, say, signing up or clicking on a button. Make sure you incorporate a call to action in your captions so that the user can know what you require them to do. The good thing about Instagram followers is that they will strive to do what you ask them to do without a lot of hassle.

The Bottom-line

Growing your Instagram account is a matter of making sure you perform various activities that increase the level of engagement, boost visibility and make sure you get the information you need to make critical decisions. Take time to come up with a schedule to post regularly on your account.

18 May

How to Use Instagram Stories to Succeed on Instagram

One thing the current crop of customers want is instant gratification, and you can provide this using Instagram Stories. This feature allows you to post a series of images or videos on Instagram for a period of 24 hours, after which they disappear from our users’ news feed.

The real concept behind Instagram Stories is the ability to hold the attention of the users for a full day with a continuous series of images.

For many businesses, these Stories come with great possibilities that you can use to boost your brand, that’s if you use them the right way. So, what are some of the ways to use these Stories?

    1. Present a Perfect Day in the Life of Your Business Process

One of the top ways to use Instagram Stories is to post images and videos on a regular basis. You can post the images of your day-to-day activities that happen within the business. To make the whole process complete, make use of captions to describe what is going on in the business.

This works well for brands that offer products or services to their customers, which gives them a way to describe what is happening in the business. For instance, a restaurant can go in the back and publish a story of what goes on behind the scenes as they create their favorite dish that can attract customers.

    1. Offer Hourly Discounts

You can use these Stories to offer hourly discounts to your customers or users. All you need is to publicise the discount via images or a quick promotional video. Since the feature runs for 24 hours, you can use hourly images to offer the discounts. You can put it such that the offers increase or decrease as the time goes by.

Make sure that the audience knows when the offer starts and when it ends so that they understand what time they have.

One thing that might be challenging when you host this is the time zones. You need to also be specific regarding the time zones so that you don’t create a problem. Additionally, you need to make sure you have enough items to offer to the people that will win the offer.

Using special discounts motivates your followers to share your Stories with as many people as they can, which increases your engagement levels and helps you get more followers.

Demonstrate a Product Feature

Instagram gives you the luxury to use 1-minute videos in your Stories. However, for most brands, a minute is too short to deliver the perfect description of the product. However, with 1-minute videos that are spread over 24 hours, you can quickly pull this off. Take time to come up with a series of videos that explain one aspect to another, and make sure they are self-explanatory.

If you upload great videos that explain what the product does, you are on your way to more followers that want to buy the product.

You can schedule these videos to run concurrently if you use an automation tool. The essential tool from Instagram might not give you the features you need, which forces you to get an alternative. Apart from scheduling, Spire recommends using apps that like, follow, and unfollow on your behalf on IG.

Personal Videos

Why not have one-minute testimonials of a customer telling people about the product, and how it helped them? These videos can help increase the credibility of your products because it is easy to believe a personal account as compared to other content.

This is one of the top ways to give your brand some personality and make your customers build interest in your products.

Conclusion

There you have it – you can now use Instagram Stories to get to where you wish to be.

24 Mar

What Can I Use a Drone for?

For the first time, drones were a mainstream gift at Christmas. So, it looks like they are here to stay. It is predicted that drone sales are going to reach nearly $5 billion by 2020. You may have already decided that you want to get a drone. Or you may not be able to see the attraction and wonder what people actually do with them.

If you don’t know what a drone is, it is an unmanned aircraft that are often used commercially for data collection. Large companies like Amazon and Google are already starting to use drones to distribute and deliver their goods.

Buying a Drone.

One thing’s for sure, do not buy a drone or rotor copter without doing your research. There are so many things to be aware of, including legal regulations, that you need to be careful before you jump right in. All the information you could possibly need is available on the Rotor Copters site, along with both reviews and buying and flying guides.This site also covers the legal issues that you need to be aware of before you purchase a drone.

Ignorance is no excuse and it is your responsibility to follow the rules of the sky. You need to check the various websites to ensure you are complying with the regulations. However, there are some things that are common sense:

  • Ensure you can see your drone at all times. This means you can’t go up more than 400 feet. You also can’t fly more than 500 meters away.
  • Don’t fly within 5 miles of an airport. If you are going to, notify them first.
  • You can’t do anything with your drone for money.
  • Whilst you don’t need 3rd party liability insurance, it is recommended you have separate insurance cover. This is often included when you join an association.

How do Drones Work?

There are 2 parts to the drone, the actual drone and then the control system which controls the drone. All the important parts are in the nose of the drone. The control system shows where you are and where the drone is in relation to you. Most of the latest drones have what is known as Return to Home technology. This means that it will return to its place of take off if it goes out of range.

If you buy a drone, what can you do with it? Here are some of our suggestions.

Practice First.

As you can probably imagine, you can’t just pick up a drone and instantly be able to fly. There is a slight learning curve. Although you may be impatient to get up and out there, remember one thing. Unlike computer games you may have played, your drone is a physical thing. If you crash, it will break. So, practice first.

Unless you are lucky enough to have a large garden, choose a big, open, empty space to learn. Somewhere like a park or open field. Try and avoid somewhere with lots of trees. You know that will just end in disaster! Make sure you are fully aware of the mechanics and controls involved before you launch.

Battery Life.

Drones are powered by battery. Some have a longer battery life than others. Make sure that you keep an eye on the battery life of your drone when it is flying. It is recommended that you do not fly on less than 20 percent battery life.

Drone Community.

Of course, you can fly a drone by yourself. But there is a lot to be said for joining a community. You will be able to do joint ventures or competitive endeavours when you are in a group of drone enthusiasts.

Drone Racing.

For the competitive amongst you, drone racing is a must try activity. Whatever the activity, people love to race each other and drone flying is no exception. There are even races where the competitors wear special goggles, known as FPV or first-person view goggles. This gives them the view as if they were actually in the drone, flying it.

Camera.

You can mount a tiny camera on your drone. This can film surprisingly good video. A drone captures a different perspective from up in the air. You can even set your drone to follow you whilst you cycle a scenic route or canoe down river. They can also take photos of you and your group of friends from the perfect angle. Drone photography is become very popular at weddings due to the unique perspective you get from the photos and videos.

House and Garden.

Probably one of the most common things that people do on getting a new drone, is to do a survey of their house and garden. Having a photo of your house from above is certainly a conversation starter. You can even use some software that will produce a 3-D model of it. However, you can also use it to check any areas of your garden that are hard to access.

Drones are becoming more affordable. Even drones at the cheaper end of the market are becoming better. Flying a drone can be an interesting and even rewarding hobby. If you are not sure if it is for you, buy an entry-level drone that you can get for less than $50. Make sure you check out the numerous videos available, so you have a great idea of what you can do with your new drone. And enjoy your new hobby!

22 Mar

Wireless Wonderland: What You Need To Know About Bluetooth

These days, it seems like everything comes with Bluetooth connectivity. Offering a wide range of functions, Bluetooth is a big part of the wireless revolution due to its inclusion in most of the electronic devices on the market. In a world full of wireless networking, you are likely to come across it at some point in your life. It is very simple, free to use, and you do not need to know much about technology to use Bluetooth services.

What is Bluetooth Technology?

Bluetooth technology is a standardized protocol that originally began development as a pair of wireless headsets commissioned in 1989. Using short-range wireless communication, this innovative technology enables users to connect to many different kinds of electronic devices such as cell phones, personal computers, printers, cameras, video game consoles, speakers, and countless other gadgets to exchange, communicate, and share information with each other without the need for proprietary cables.

Bluetooth allows devices to communicate wirelessly and automatically by connecting any two devices with each other. This technology eliminates the need for cords, adapters, and cables because the electronic devices can communicate directly with one another. Now nearly ubiquitous, Bluetooth is one of the safest and most convenient ways to wirelessly connect two devices together. Due to its range, you don’t even have to be in close proximity or tethered to the device to be able to use it.

The Birth of Bluetooth

Invented by Ericsson Mobile Communication in 1994, proving the skill of connection, the company had established the project when talk turned to naming it Bluetooth. The name was inspired by the nickname of Danish King Harald Blåtand, who had acquired the “Bluetooth” moniker through a penchant for eating either blueberries or the frozen flesh of his dead enemies, depending on who you believe. During the 10th century, he united the warring factions from Denmark, Norway, and Sweden into one kingdom, just as the Bluetooth technology would unite all devices in the 21st century and beyond. The term was intended to be temporary until marketing teams created something else, but Bluetooth stuck, now a registered trademark as is the familiar blue and white symbol. That logo is actually a bind rune combining King Harald’s initials.

Simple Setup: Pairing and Bonding

Pairing a Bluetooth connection between two devices is easy and quick. When two Bluetooth devices detect a special fondness for each other, they can be paired and bonded together. Pairing is the structure that allows bonding to occur, and bonding is the change after pairing has taken place. Bluetooth devices that are in range can discover and connect to each other, but must be paired with each other before they can communicate. Once the scan finds the discoverable one, you can enter the Personal Identification Number as instructed by the user manual. The pairing process works with Bluetooth profiles, and each device must be compatible, making connection establishment very quick and easy to get going.

Making Life Easier, No Strings Attached

Bluetooth has enjoyed massive popularity and become part of our everyday lives. Still a growing industry, advances in wireless technology have made things easier thanks to the advantages and key features offered by Bluetooth.A big benefit of Bluetooth technology is the ability to live a peaceful life without tangled cables. Now you can get rid of the cable and wire clutter that connects to your personal computer, headphones, speakers, and other devices. All cords will be eliminated if you use Bluetooth enabled devices, leaving you with a clear and well-maintained room free of wires lying on the floor and tangled in knots. You don’t have to maneuver your computer equipment around, and there’s no need to unplug all the cables connected to your devices. Finally, you no longer need to worry about what plug goes where.

Entertainment Everywhere

For a connected viewing and listening experience, you can’t go wrong with Bluetooth. These smart entertainment devices include Bluetooth audio systems, smart televisions, remote controls, lighting, and much more. All of these devices have the potential to add something exciting to your everyday life. For example, imagine doing your chores and not completely hating it, because you’re rocking your favorite music using your Bluetooth audio system. Bluetooth speakers are also great for both indoor and outdoor parties. On the deck, by the pool, or at the beach, you can take your music everywhere. If you’re looking for a good Bluetooth speaker, check out sites like http://www.speakerdigital.com/reviews/big-blue/ for more information.

Smart Home Devices

Bring technology into your home at the touch of a screen. Having the ability to control functions in your home, Bluetooth allows you the ease of turning your devices off and on wirelessly without even getting off the couch. Not only is the technology designed to make your life more convenient than ever before, it can provide essential accessibility for seniors and people with mobility issues. By easing the burdens of life in many ways, Bluetooth technology can turn a home into a comfortable, relaxing, and complete atmosphere.

In The Car

Talk about 21st century problems. When operating a motor vehicle, it is extremely dangerous to drive with only one hand while your attention is distracted by the smartphone in your other hand. Instagram, Snapchat, Twitter, and Facebook are not appropriate drive-time activities because you should always have both of your hands free while driving. Now, thanks to Bluetooth technology, you can use your voice to communicate and interact with your online life while driving safely with both hands on the steering wheel. Hands free for ultimate mobility, Bluetooth allows you to talk to other people via the car’s audio system. You are truly living in the future.

Health Benefits

Although technology can be held somewhat responsible for society’s increased obesity, Bluetooth can actually be put to good use. Using a physical activity tracker like Fitbit or apps on your smartphone, you can stay healthy and complete workouts to maintain an active lifestyle. These devices and apps encourage you to keep track of daily tasks that will contribute to your general well-being and overall health.

The Argument for and Against iPad Cases 3 Nov

The Argument for and Against iPad Cases

Everybody seems to have an iPad these days. And you’ve probably seen a plethora of protective iPad cases. On the one hand, it seems logical to protect your important investment. But there are people out there who outright refuse to put a case on their iPad, and they seem to have excellent reasons for that. So, let’s talk about why you would and wouldn’t put a case on your iPad.

The Benefits of a Case

Putting a case on your iPad will net you some excellent benefits. If you intend to resell your iPad when you’ve upgraded to a new one, a case is probably the way to go. Let’s look at ways a case will benefit your iPad.

Protection of the Casing

When you put a case on your iPad, it will help protect the corners of the tablet’s casing from dings and scratches. Admit it: you’re going to drop your iPad at least once. And chances are, it’s gonna land on a corner. Keep your iPad’s outer casing scratch- and dent-free by using a case.

Cover the Glass

Many cases also offer screen protection, which means that you’re protecting the (irreplaceable) glass screen on your iPad. Glass can fracture or chip on the edge from a shock. Adding a Gorilla glass screen protector can help prevent damage to your iPad’s true screen (and this works for cell phone screens, too). It will also protect the screen from scratches; if you scratch up a screen protector, you can easily replace it.

Shock Absorption for the Components

Though our technology improves daily, computer components are still fragile creatures. Hard drives can fail with the slightest jar (sometimes), and the electronics in an iPad can do the same. Hard protective cases can offer some shock absorption and protect these delicate components from damage.

Additional Benefits

Some cases offer additional benefits, such as a place to put your stylus or a built-in stand. If you like to watch movies or videos on your iPad, a stand is a plus! It lets you place your iPad on a table or your lap, so you don’t have to hold it through the whole movie.

The Drawbacks to a Case

There are many reasons why you might not want to add a case to your iPad. If you know you’re careful with your electronics or don’t take it with you very often (for example, if you work from home), then maybe you won’t need one. Let’s discuss the drawbacks to placing a case on your iPad.

Cases Are Heavy

Let’s face it, protective cases add weight and bulk to your iPad. The cases that really work well are large, boxy, and often ugly. They make your tablet heavier to hold, something you might not want. And if you get a case with an outer layer of silicon rubber, it’s almost impossible to easily slide your iPad in and out of a bag.

What About Your Accessories?

Sometimes, cases aren’t friendly to your accessories. This means you may have to take the case off the iPad if you want to use certain add-ons. Also, you may discover that certain aftermarket headphone jacks or charging ports won’t fit into their holes in your case because they’re bigger than the hole allows.

Hiding Your iPad

A case will cover up your iPad, one of the sleekest-looking tablets out there. And, because they’re available in colors (and cases often are not), you’ll be covering the beauty of your iPad with an (often) basic and utilitarian-looking plastic box. You also won’t be able to feel the aluminum casing of your iPad.

Cases Aren’t Completely Reliable

Cases are usually made of plastic, so they can and do break. Not only that, but they’re not 100% effective at protecting your iPad from a fall. And you may notice that people tend to become less protective of their devices when they have a case, relying on the case rather than care to prevent accidental damage.

Expense

You’ve already paid an arm and a leg for your iPad, now you want to go add another expense on top of it? While you can find cheap cases for iPads, odds are you’ll end up paying quite a bit for a protective case. And for a case that doesn’t guarantee complete protection. Paying for insurance on your device will probably afford you more protection than a case will.

Bottom line

If you like cases and feel more comfortable putting one on your iPad, then certainly grab one. There are numerous models and designs to choose from, so go to town shopping for the right one. Just be prepared to pay for it. On the other hand, if you prefer the look of your iPad without the bulky, barely useful case, you’re free to go with the ‘naked look’ instead. It’s your iPad, so it’s entirely up to you.

Instagram Bots The Good & The Bad 12 Oct

Instagram Bots: The Good & The Bad

If you’re a budding photographer or aspiring influencer looking to gain a following, chances are you’re well aware of Instagram. The platform has helped launched countless people and their art, goods and/or services into the spotlight. It’s also likely that you currently have an Instagram account and are developing it at the moment.

A little research on how to get followers will likely land you on an article that mentions bots. If you really search, you’ll even find articles that praise or shun them and their users. If you interested in an objective perspective, keep reading.

Why do people love bots

People will always try to get the most “bang for their buck.” They look for the path of least resistance and often want to accomplish the maximum with minimal effort. This is exactly what an Instagram bot does for an account if you’re interested in gaining a following without putting forth heaps of effort.

Assuming you aren’t already famous or at least affiliated with someone who is, gaining a following can be a time consuming and labor intensive task. Done right, you’ll need to of course upload quality content and have inspiring captions, but properly hashtag, comment on other’s pages, like other’s comments and try to connect with people. While this doesn’t seem like much effort to those already doing it, the truth is that their actions, while ethical are inefficient.

A bot does all of the commenting and liking of photos for the user at a rate that no truly productive human could match. It frees the user to keep their mind on quality content creation. The task becomes as simple as grabbing a photo, attaching the appropriate hashtag, and putting your phone down. This is attractive to many people because honestly, who doesn’t like to save time?

Why people loathe bots

At this point, you’re likely thinking “if it was that easy, everyone would do it.” Unfortunately, many influencers are and too many this cheapens the social part of Instagram. Have you ever gotten a general comment from an account you’ve never been to on a random picture? Likely a bot. Have you ever received random likes on your pictures with the same hashtags from an influencers account? Likely a bot. The most interesting part of this is that many people don’t know, so it creates genuine engagement on their end and that’s the entire point of the program.

The efficacy and success of bot accounts are a little known secret and shame to the Instagram staff. There have been enough complaints that they’ve been quietly shutting down botting companies citing that they’re out of compliance with the spamming rules in the Instagram user agreement. This has led to many of the most popular botting companies being shut down to include Archie.

The choice is yours

With the facts in hand whether or not you decide to use a bot is entirely up to ethics. An experiment was done where the individual made two photography accounts. They both use the same photos but he only uploaded his content in black and white on white. He chose that account to use the bot on and over a year’s time it far surpassed the followership in his other account.

He likened using a bot to athletes using steroids and came to hate them. Who wouldn’t sympathize with him? If you are going to use a bot, you should probably take advantage while you can. If you interested in how Archie and companies like it came to an end check out this link: https://fredharrington.com/archie-shut-down-instagram/.

5 Oct

Cloud Services Types and Businesses

Do you own a small business? Do you plan to start up a small business? If you’re in the planning phases and looking to capitalize on modern technology for your online services, cloud computing is definitely worth a look.

What is the cloud and what does it do?

Cloud capabilities would afford you or your employees the ability to access business data and applications via mobile devices, 24/7, from anywhere. These technologies were once out of the question for smaller companies but recent advances have changed all of this. First, let’s establish what cloud computing gets used for.

Cloud computing as a term is an umbrella for a host of cloud-based services. The most known of these are cloud storage and backup. The ability to store files for regular access and sharing/syncing purposes online has utility for any business with remote workers or low-risk files.

If you’re looking for examples of applies cloud-based tech, look no further than Google. Their platform allows you to edit documents, send emails, stream or download audio and video and these are all done remotely. While these may not be services your business provides, they give a concrete idea of what is possible with cloud technology.

Does cloud computing concern your business

When considering a cloud-based service there are a few questions to ask: What type of cloud computing is needed? What is my company’s budget? Will the data on the cloud be at risk? What services can my company provide on the cloud? The answers to these questions can determine whether cloud computing is for you or not as well as a host of other variables.

The type of cloud needed varies depending on your company. The three options are as follows: public, private and hybrid cloud services. Public cloud platforms are run off-site via a third party. A proper company provides everything from resources to the security and mainatence of your system. It’s cost-effective and allows for the greatest ease in making changes.

The second option, the private cloud is built on-site or off-site, but always at your own data-center. Management and expansion is done by your company’s IT personnel or a hiredteam. Private cloud services are best for companies that prefer exclusive access to company data. The greater control and security comes at the cost of maintaining a data-center, IT team and hardware software requirments.

A hybrid cloud service utilizes both. The company’s IT team maintains the in-house data and servers while a third-party team takes care of the majority of the data on outside servers. This system is ideal for an organization that wants to manage secure (personal or business)information in-house and can the rest off-site.

What to do with this information

With an understanding of what your business will provide over the cloud and the type of cloud your company needs you can move forward. The final pieces to the puzzle from that point going forward are the security risk to the data on the cloud and your IT support team. The two can and usually do go hand in hand, especially when it comes to third-party cloud services on off-site data centers.

There are some simple questions to ask your potential IT support team. Ask if they’re up-to-date on recent security certifications. If they encrypt data and what their processes with encryption keys are and check their track record. If you’re looking for a good team check out http://www.amazingsupport.co.uk/our-support-areas/local-it-support-in-north-london/.

5 Oct

Cloud Services Types and Businesses

Do you own a small business? Do you plan to start up a small business? If you’re in the planning phases and looking to capitalize on modern technology for your online services, cloud computing is definitely worth a look.

What is the cloud and what does it do?

Cloud capabilities would afford you or your employees the ability to access business data and applications via mobile devices, 24/7, from anywhere. These technologies were once out of the question for smaller companies but recent advances have changed all of this. First, let’s establish what cloud computing gets used for.

Cloud computing as a term is an umbrella for a host of cloud-based services. The most known of these are cloud storage and backup. The ability to store files for regular access and sharing/syncing purposes online has utility for any business with remote workers or low-risk files.

If you’re looking for examples of applies cloud-based tech, look no further than Google. Their platform allows you to edit documents, send emails, stream or download audio and video and these are all done remotely. While these may not be services your business provides, they give a concrete idea of what is possible with cloud technology.

Does cloud computing concern your business

When considering a cloud-based service there are a few questions to ask: What type of cloud computing is needed? What is my company’s budget? Will the data on the cloud be at risk? What services can my company provide on the cloud? The answers to these questions can determine whether cloud computing is for you or not as well as a host of other variables.

The type of cloud needed varies depending on your company. The three options are as follows: public, private and hybrid cloud services. Public cloud platforms are run off-site via a third party. A proper company provides everything from resources to the security and mainatence of your system. It’s cost-effective and allows for the greatest ease in making changes.

The second option, the private cloud is built on-site or off-site, but always at your own data-center. Management and expansion is done by your company’s IT personnel or a hiredteam. Private cloud services are best for companies that prefer exclusive access to company data. The greater control and security comes at the cost of maintaining a data-center, IT team and hardware software requirments.

A hybrid cloud service utilizes both. The company’s IT team maintains the in-house data and servers while a third-party team takes care of the majority of the data on outside servers. This system is ideal for an organization that wants to manage secure (personal or business)information in-house and can the rest off-site.

What to do with this information

With an understanding of what your business will provide over the cloud and the type of cloud your company needs you can move forward. The final pieces to the puzzle from that point going forward are the security risk to the data on the cloud and your IT support team. The two can and usually do go hand in hand, especially when it comes to third-party cloud services on off-site data centers.

There are some simple questions to ask your potential IT support team. Ask if they’re up-to-date on recent security certifications. If they encrypt data and what their processes with encryption keys are and check their track record. If you’re looking for a good team check out http://www.amazingsupport.co.uk/our-support-areas/local-it-support-in-north-london/.