One thing the current crop of customers want is instant gratification, and you can provide this using Instagram Stories. This feature allows you to post a series of images or videos on Instagram for a period of 24 hours, after which they disappear from our users’ news feed.
The real concept behind Instagram Stories is the ability to hold the attention of the users for a full day with a continuous series of images.
For many businesses, these Stories come with great possibilities that you can use to boost your brand, that’s if you use them the right way. So, what are some of the ways to use these Stories?
Present a Perfect Day in the Life of Your Business Process
One of the top ways to use Instagram Stories is to post images and videos on a regular basis. You can post the images of your day-to-day activities that happen within the business. To make the whole process complete, make use of captions to describe what is going on in the business.
This works well for brands that offer products or services to their customers, which gives them a way to describe what is happening in the business. For instance, a restaurant can go in the back and publish a story of what goes on behind the scenes as they create their favorite dish that can attract customers.
Offer Hourly Discounts
You can use these Stories to offer hourly discounts to your customers or users. All you need is to publicise the discount via images or a quick promotional video. Since the feature runs for 24 hours, you can use hourly images to offer the discounts. You can put it such that the offers increase or decrease as the time goes by.
Make sure that the audience knows when the offer starts and when it ends so that they understand what time they have.
One thing that might be challenging when you host this is the time zones. You need to also be specific regarding the time zones so that you don’t create a problem. Additionally, you need to make sure you have enough items to offer to the people that will win the offer.
Using special discounts motivates your followers to share your Stories with as many people as they can, which increases your engagement levels and helps you get more followers.
Demonstrate a Product Feature
Instagram gives you the luxury to use 1-minute videos in your Stories. However, for most brands, a minute is too short to deliver the perfect description of the product. However, with 1-minute videos that are spread over 24 hours, you can quickly pull this off. Take time to come up with a series of videos that explain one aspect to another, and make sure they are self-explanatory.
If you upload great videos that explain what the product does, you are on your way to more followers that want to buy the product.
You can schedule these videos to run concurrently if you use an automation tool. The essential tool from Instagram might not give you the features you need, which forces you to get an alternative. Apart from scheduling, Spire recommends using apps that like, follow, and unfollow on your behalf on IG.
Why not have one-minute testimonials of a customer telling people about the product, and how it helped them? These videos can help increase the credibility of your products because it is easy to believe a personal account as compared to other content.
This is one of the top ways to give your brand some personality and make your customers build interest in your products.
There you have it – you can now use Instagram Stories to get to where you wish to be.