Whether a travel blogger or a marketing executive, having an active presence across all the social media networks is crucial to the success of your business. One of the most popular and efficient platforms is Instagram – with more than 800 million active users uploading tens of millions of pictures each day.
Instagram offers the highest level of brand engagement among all the social media networks that you can think of. This has made the platform one of the most critical social networking sites that can help increase your online visibility.
This is why most users are looking for a way to get on the platform. But most of them don’t know what to do once they get to the platform, which is why we provide the following tips to help you grow your Instagram following the right way.
Share Amazing Content
Content remains king. If you nail this, then you are on your way to achieving great things on Instagram. With millions of users posting content each day, having awesome content helps your business stand out from among the crowd.
The content needs to have a theme and a nice flow as well, and it should be in line with the expectations of the audience. The mages, Stories, and videos that you post need to resonate with the audience and keep them hooked the whole time.
Many marketers come up with content that they dump on the platform and expect miracles to happen. This can’t work for you at all. What you need to do in such a case is to make sure that you post regularly. Come up with the right schedule and go ahead to post the content regularly.
Studies show that the brands that enjoy the highest level of engagement are the ones that post twice or thrice each day. Come up with a schedule and stick to it, so that your audience always knows when to expect content from you.
One of the ways to do this is to use a growth service that allows you to schedule your post so that you don’t forget when to post the content. Check out this Medium article to understand the various Instagram growth services that you can use to grow your account the right way.
Running a contest is a great way to attract new users to your account, enhance the level of engagement, increase awareness and gain valuable insight into the behaviour of your target audience as well as potential customers. You can host different kinds of contests on the platform.
No matter what type of contest you host on your account, make sure you have a goal in mind. The goal can be to get people to follow, like, or comment on your posts, or any similar action that exposes your brand to more people and helps boost the level of engagement for your brand.
Use Calls to Action
These are words that encourage the audience to perform a specific action, say, signing up or clicking on a button. Make sure you incorporate a call to action in your captions so that the user can know what you require them to do. The good thing about Instagram followers is that they will strive to do what you ask them to do without a lot of hassle.
Growing your Instagram account is a matter of making sure you perform various activities that increase the level of engagement, boost visibility and make sure you get the information you need to make critical decisions. Take time to come up with a schedule to post regularly on your account.